How to Create The Perfect Elevator Pitch + Examples

Networking is more than meeting people; it's about building strong business relationships and potential job opportunities. A good introduction sets the stage for great conversations, whether you're at a networking event, chatting with colleagues, or starting an interview. That's where an elevator pitch comes in!

What Is An Elevator Pitch?

An elevator pitch is like a quick, friendly chat in an elevator! It's a short, snappy speech, lasting about 30 seconds to 2 minutes, where you share key info about yourself, your idea, or your product. 

The goal? To grab attention and make a lasting impression, just as if you were chatting with someone during a short elevator ride. In your pitch, introduce yourself, explain your purpose or aim, highlight what makes you or your idea special, and end with a friendly call to action. 

Remember, elevator pitches are super handy for making connections, landing job interviews, or pitching exciting ideas, all in a friendly and concise way!

7 Elevator Pitch Do's:

If you are still here, you might need help with coming up with an elevator pitch, and I’m here at your aid. Below is a list of things you must remember to present the perfect elevator pitch!

1. Be Concise

Keep your pitch short and sweet, ideally under 2 minutes. The main aim of your elevator pitch must be clarity and getting your motive across.

2. Know Your Audience

Tailor your pitch to the person or group you're addressing. You might face different audiences when using an elevator pitch. Therefore, it is important to cater to the situation.

3. Start Strong

Be sure to begin with a compelling hook or attention-grabbing statement to captivate your audience. It could be a casual opening or a witty remark - the more memorable, the better.

4. Clearly State Your Purpose

Communicate your goal or objective right from the beginning, making your purpose known early on if you seek funding, a job, or a partnership.  

5. Highlight Unique Selling Points 

Emphasize what sets you, your idea, or your product apart from the competition. This is important because they need to know the benefits they will reap if they cooperate with you.

6. Use Simple Language

Your purpose is to ensure you get your point across effectively and in the best possible way, so it is of utmost importance that you use simple language. 

7. End with a Call to Action

Make it a priority to remember to clearly state what you want the listener to do next, whether scheduling a follow-up meeting, providing feedback, or making a purchase.

3 Elevator Pitch Don'ts

Now that you're familiar with what your elevator pitch should include, here's what you should avoid! 

1. Avoid Overloading Information 

Keep it simple and avoid overwhelming your audience with too much information. Refrain from diving deep into any topic to ensure your pitch is specific and addresses the most critical aspects of your message.

2. Avoid Negativity 

Stay positive and avoid criticizing competitors or dwelling on problems. While confidence is key, avoid sounding arrogant or dismissive of others' ideas or opinions. You don't want to come off as snobbish or overbearing.

3. Avoid Reading Like A Script

Memorizing your pitch is fine, but sounding monotonous during your elevator pitch does not leave a lasting or favorable impression. Instead, practice what you want to say a few times and let the pitch flow out as a conversion and naturally.

4. Don't Overlook Nonverbal Communication 

All your efforts will be rendered useless if you don't focus on how you carry yourself. Thus, pay attention to your body language, eye contact, and tone of voice. Confidence should be exuded in all aspects of your communication.

3 Examples That May Come In Handy

As A Marketing Major:

As a marketing major, I've gained experience in digital marketing, content creation, and social media management. I'm passionate about using my creativity and analytical skills to help companies grow their online presence and engage with their target audience.

As A Computer Science Major

As a computer science major, I've developed skills in coding, software development, and problem-solving. I'm excited about using my technical expertise to create innovative solutions and drive progress in the tech industry.

As A Psychology Major

As a psychology major, I've gained insights into human behavior and how we think, feel, and interact. I'm passionate about applying these insights to improve people's lives, whether through counseling, research, or advocacy.

The Takeaway

Crafting an awesome elevator pitch is all about being brief, personal, and captivating. It takes a little practice initially, but eventually, you get the hang of it. When you incorporate these strategies and steer clear of the pitfalls, you're on your way to crafting a pitch that makes an unforgettable first impression!

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